Facebook: www.facebook.com
Twitter: www.twitter.com
Why:
Social media is a great way to reach out to your readership and get your stories and content out to the masses in a fun and interesting way.
The sky is the limit in how you can use social media for your news organization -- the opportunity for creativity is endless. Some basic ideas: Allow people to "share" your paper's stories on their Facebook page, create Facebook groups to help identify users in your region, ask for feedback or story ideas, get breaking news to your readers via their cell phone or cover an event 140 characters at a time and display your Twitter feed right on your site.
But, for the purposes of this tutorial, we'll show you one quick and easy way to incorporate social media: How to create a Facebook fan page -- a quick, easy and free way to get your organization some face time on Facebook.
How:
In this tutorial, Drew Vetere walks you through, step by step, creating a Facebook page for your organization.
How to Set Up A Facebook Page for Your Paper from Rural News on Vimeo.
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