Google Analytics: www.google.com/analytics
Why:
Of all the tools out there for tracking traffic and crunching metrics, Google Analytics stands out for its usability and organization of data. It's easy to use and easy to customize. In a matter of minutes, you can have trustworthy numbers displayed in a readable, understandable way.
Google Analytics gives you the tools to better understand your readers and how they interact with your site and that can help you make better editorial decisions, better optimize the layout and design of your site and maximize your revenue-generating capabilities.
How:
In this tutorial, Daniel Ryan walks us through how to set up a Google Analytics account and highlights his favorite two sets of data.
Untitled from Rural News on Vimeo.
Some other fun and useful things you can do with Google Analytics:
Find out what stories are working, what stories aren't, via the Content section:
Find out how readers are finding your site via the Traffic Sources section:
Find out how many readers are coming and how long and deep they are reading via the Visitors section:
Give your advertisers solid data on where your readers are via the Map Overlay section:
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